Google Stakeholders & Corporate Social Responsibility
Google Stakeholders & Corporate Social Responsibility
Sundar Pichai is the Google LLC Chief Executive Officer (CEO). He is an engineer by profession and one that has excellent experience in working with Google as he is the former product chief. His present role as the CEO was announced in 2015 during the restructuring of the firm. Pichai came from a humble background and was a medium performer in school. However, he has influenced colossal success for the company. Since his appointment, he has improved the revenues to over 80%, and also the stocks of the company have grown by over 90% from the time he took office. Pichai has been consistent in driving the firm’s performance, and this could be the reason he was chosen. Prior to this appointment, he was known to be a creative developer who came up with google chrome and was the leader of Android in the company. His role as the CEO involves overseeing every activity of the firm and approving innovations (Rosenberg, p.1). He oversees the welfare of thousands of workers from the firm, product management, and revenue generation Google Stakeholders & Corporate Social Responsibility.
Google was unfold in 1995 after Sergey Brin and Larry Page met. During this time, Page was pursuing his Ph.D. while Servey wanted to study in the same university, and the two started working on a project called backrub. The project was useful and expanded and was used in tracking and recording data using the internet. The project was initially funded by Brya and Page while still working from the university. Later, Andy Bechtolsheim, the invetor of Sun Microsystems, gave a check worth $100, 000 to the pair for their project(D’Onfro, p.1). Later more investors such as Jeff Bezos of Amazon helped out, and Google started ascending to great heights of internet search. The main aim of Google during this early day was to make an organization known to global information and make it useful and universally accessible. Years after, Google was steadily growing and was now able to hire engineers, sales experts, computer scientists, marketing staff, and administrative officers. At some point, Page and Bryn almost sold the firm in the 1990s to some prominent Silicon Valley companies such as Excite and Yahoo for one million dollars. In 2000 the company was at risk again when the two sought help from Yahoo but were never helped with the cash they wanted. They, however, got the $3 billion they needed and introduced AdWords, which emerged as a high profit making a feature for the firm (D’Onfro, p.1).
Google’s philosophy is to maintain a portfolio based on sound research and through the innovation of new products, giving teams and individuals freedom to work, and making infrastructure goals and product contributions. Google also strives to develop a conducive environment for other diverse research works that benefit people from across the world. The company has developed valuable content for its users, making it user-friendly and useful for every region (Marketfinder, p.1) Google Stakeholders & Corporate Social Responsibility.
CSR was not part of the founding philosophy of Google, but then it was incorporated in 2004 when the firm started making positive progress. The stakeholders are the primary beneficiaries of the firm and ones that determine the next move of the firm. The CSR efforts by Google are tremendous, and through Google.org charity programs, over $100 million have been given as investments and grants. The firm is also in the front line in addressing the effects of climate change, global poverty, and public health. The company has the responsibility of managing the ethics of suppliers and environmental standards and believes that people can make money without engaging in evil techniques (Meyer, p.1).
Google is facing immense growth and has a running rate of about $8 billion annually. The firm’s advertising revenues in 2018 were $116 billion becoming the highest source of revenues for the firm. Google play, the sale of cloud, and hardware contributed to about $20 billion in 2018, and other incubation projects and nascent technologies provided $1 billion. Google has spent billions in mergers and acquisitions in efforts to remain competitive in the global markets. Google has acquired great deals such as android, YouTube, Where2technologies, Applied Semantics, Waze, which has changed in a big way, the performance of Google. These are only the most critical mergers and acquisitions, as Google has had more than 180 acquisitions.
The domestics markets for Google are on the rise, with an average growth of 3.20%. Political stability is the most considerable influence of its domestic market growth. The global markets for Google are also positively growing except in some countries such as China, where Google activities have been barred. Goggle, however, ranks as the most prominent internet company according to market capitalization. Globally, the firm has more than 1.5 years, making it a great market giant, making it harness enormous profits. It is also the most popular website, domestically, and even globally. The future of Google is bright, and a lot of positive changes are expected in the coming years (Forbes, p.2). However, significant competitors, such as Baidu, are coming up and giving Google a considerable challenge in the global market.
Rosenberg Eric, who is Google CEO Sundar Pichai? 2019.
Forbes. Brisk Revenue Growth, Improving Margins Helped Google’s Stock Double In 5 Years. https://www.forbes.com/sites/greatspeculations/2019/08/09/brisk-revenue-growth-improving-margins-helped-googles-stock-double-in-5-years/#387c87bb6404
Meyer P. Google Stakeholders & Corporate Social Responsibility (CSR). http://panmore.com/google-stakeholders-corporate-social-responsibility-csr-analysis
D’Onfro J. Google’s Ten Biggest Acquisitions. https://www.businessinsider.com/googles-ten-biggest-acquisitions-2015-1?IR=T
Marketfinder. All about global marketing strategy, https://marketfinder.thinkwithgoogle.com/intl/en/guide/global-marketing-strategy/#overview Google Stakeholders & Corporate Social Responsibility.