Of the four imperatives discussed in this chapter―economic- political- quality- and administration―which would be most important to IBM in its efforts to make inroads in the Pacific Rim market Would
- Of the four imperatives discussed in this chapter―economic, political, quality, and administration―which would be most important to IBM in its efforts to make inroads in the Pacific Rim market? Would this emphasis be the same as that in the United States, or would IBM be giving primary attention to one of the other imperatives? Explain.
- Consider that both a retail chain and a manufacturing company want to expand overseas. What environmental factors would have the most impact on these companies? What ratio of environmental scanning to internal analysis should each employ? What key factors of success differentiate the two?
- Anheuser-Busch is attempting to expand in India, where beer is not widely consumed and liquor dominates the market. What areas should be targeted for strategic goals? What could be some marketing implications in the Indian market?